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Out-of-office automatic reply containing an alternative contact's name, job title, and email address being closed on a laptop before the information is added to CRM

What Out-of-Office Replies Reveal About CRM Data Hygiene

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Among the many types of emails that pass through CRM systems, an out-of-office automatic reply is especially valuable — and especially easy to overlook. Such messages often include information about assistants, managers, or alternative contacts,… 

Sales rep handling a customer call while an automatic reply reveals outdated CRM contact data

Why CRM Data Quality Declines Over Time

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Imagine a typical day for a sales rep — not even a Monday or Friday. They open their inbox and find an email: “Thank you for your email. As of XX/XX, I am no longer…